according to Kody: champagne is an integral element of community celebration. I wanted to redesign High Life to express that "community celebration" that Kody so eloquently speaks of (he is my copywriter). Basically take the 40 you see at college parties and make it pretty and really live up to its name High Life.
Classy, Gatsby? I guess we'll see where it goes.
Some actual champagne bottle inspiration:
(I like the idea of having a glass/ice bucket coming with the bottle. I don't know if I necessarily like this packaging.)
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